eComm Pulse Roadshow: Adapt, Profit, Thrive

What an incredible journey the eComm Pulse Roadshow has been! Hosted by the dynamic trio of Shopbox AI, Storehero, and Kubix, this series of events across Cork, Galway, and Dublin offered a vibrant platform for anyone in the eCommerce space. The purpose? To create a thriving community where industry leaders and enthusiasts could share insights, discuss challenges, and celebrate successes. And oh, did it deliver!

A Quick Overview

The roadshow kicked off in Cork at Goldbergs on January 31st, with speakers like Kieran O'Brien of Core Optimisation, Declan O'Keeffe of Dec's Pets, and James Kelly of Social Enviro lighting up the room with their wisdom. Conversations spanned the importance of personalisation, the art of prioritising margins over volumes, and the power of user-generated content (UGC) in brand growth.

Dublin's leg followed suit with a bang at Huckletree on February 21st, selling out and bringing together an impressive lineup, including Adam Kitchen of Magnet Monster, Katharine Deas of Oriana B, Peter Kirwan of Louis Copeland and Sons, and James Byrne of Faerly. Highlights included discussions on international sales growth, customer retention strategies, and the innovative use of packaging for sustainability.

The grand finale in Galway at Portershed on February 22nd didn't disappoint either, with Cormac Casey of Properr, Marina Shaughnessy of Born Clothing, Ollie Walsh of PiP iT Global, and Ruaidhri Prendergast bringing their A-game. Topics like acquisition, retention, and the strategic importance of branding and goal setting left attendees buzzing with ideas.

Key eCommerce Takeaways

Navigating the world of eCommerce lately feels like steering through a storm, doesn't it? Between COVID-19 shaking things up, wars altering the global landscape, and the cost of living climbing, it's been a wild ride for online businesses. These challenges have tested the resilience and adaptability of the e-commerce sector like never before. Throughout our series of events, our esteemed speakers delved into these issues, highlighting key themes and sharing invaluable insights that form a comprehensive mosaic of eCommerce knowledge.

• Connection and UGC: Speakers underscored the importance of creating a personal connection with your customers and leveraging user-generated content to foster brand loyalty and growth.
• Rethinking Personalisation: There was a consensus that personalisation in eCommerce needs a makeover. Tailoring the shopping experience to meet the needs and preferences of each customer at every interaction is crucial.
• AI's Role in Product Discovery: We also dove into how AI can transform customer experience by spotlighting those hidden gems in your inventory. It's like giving life to dormant products and, in turn, boosting conversions.
• Margins Over Volumes: A recurring advice was to focus on order-level profitability rather than just chasing sales volumes, emphasising the margins over sales quantity.
• Sustainability and Innovation: From using recycled packaging to implementing decision-tree software for custom solutions, speakers shared innovative ways to be more sustainable and customer-centric.
• Customer Experience is King: The consensus was clear – enhance the customer experience, focusing on service rather than just transactions. Happy customers translate into profitable growth.
• Adaptability: In the face of changing market dynamics, the ability to pivot and find innovative solutions is crucial for long-term success.
• Strategic Email Marketing: The shift from traditional marketing to targeted email campaigns, utilising platforms like Klaviyo, was highlighted as a key driver for customer retention and increased average order value (AOV).

Bonus Resource: Dive into our eCommerce guide PDF for an in-depth look at overcoming the everyday challenges faced by e-commerce businesses.

Looking Ahead

The eComm Pulse Roadshow has set a new benchmark for eCommerce events, fostering a community eager for innovation, learning, and growth. As we wrap up this series, the excitement for what's next is palpable. With plans already underway for the next series, the roadshow has proven to be an invaluable resource for anyone looking to excel in the dynamic world of eCommerce.

Catch the recording of our webinar to dive deeper into the offerings of Shopbox AI, Storehero, and Kubix. Discover how Shopbox can elevate your customer experience with AI-driven personalisation, how Storehero can assist in reaching order-level profitability, and how Kubix can streamline the management of your entire eCommerce website.

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